We’ve developed a member network for businesses and community members, and brought people together to learn and plan together, on green business practice, local ecology and archaeology, mining heritage and marketing… despite covid! And we learning so much about rolling with change as covid hit – getting creative and building an even stronger partnership than we could have imagined. Click here to find out more.
- 1: We’ve our developed Business (and Community!) Member Scheme to support cross-marketing of local businesses and provide training for local businesses and community groups
- 2: We’ve built a Tin Coast web presence, for all.
- 3: We’ve funded wifi hotspots in areas where 4G coverage is weak.
- 4: And we’ve produced new printed materials and information boards.
This is what that looks like:
We thought carefully about the content of our training, to make sure we were all learning as much as we wanted, about the things we wanted to know about. We ran workshops on our new website, on the visitor charter, on sustainable business practice, on heritage, history and the natural environment. And we got pretty close to pretty good; the response was 2% negative, 13% neutral and 85% positive.
Interestingly, the negative response was entirely about wariness around a new website and perhaps unwanted visitor impacts it might generate; now it’s with us, it’s proving itself to be a gorgeous community asset. Just check the comments below. Bingo.
– recovery planning in response to Covid-19;
– collective planning for visitors, online and via Trello planning board
– Tin Coast brand and tone of voice
– “Community First, Destination Second” marketing principles
– Business Resource Library on the website
– free wifi hotspots
– Tin Coast Stories online
– Tin Coast website and Business Directory Listings
– Visitor Information Hubs and Visitor Information Points (VIPs)
– Cornish language included in our website and visitor charter
With the help of a local story teller and illustrator, we made sure we captured what we learned, and what we discussed, in fantastic images, which helped us see what we were talking about more clearly, as well as how it all joins up.
Keith Sparrow, our fabulous illustrator, helped us literally “see” what we were saying, and then reflect on what ideas had come up, and how to implement them. A massively helpful way of keeping ideas clear to everyone, with an action coming out of that reflection.
The big issues were consistently transport, collaboration, connection, linking up, keeping the community healthy and well looked after, environmental management, helping keep people in a thriving community, sourcing more local food and helping locals become ambassadors and pass on values of place.
So that’s what we concentrated on, and it hit the nail.
❝ "Have given my input and ideas to the partnership previously and happy to be involved, very positive session."
"Really positive project and partnership. Looking forward to the future of the Tin Coast."
"This workshop has been very insightful."
"Tin Coast Partnership - very exciting for the place!"
"It's a pleasure to see this event and others. Thank you."
"Great workshop, lovely to hear group opinions and views." ❞
Through surveys, questionnaires, conversations and our regular online covid-canny Recovery Sessions, we’ve kept checking in on each other. Because, you know, we were in a global crisis that had rained down trouble on the hospitality industry, and community, alike. So it’s all about working together through the trouble. And wow, was there trouble. See some of the emerging issues here.
We love our website. We built it together, and it sings of our place and our people and our land.
Our whole destination brand came directly from a session attended by people who live and work on the Tin Coast, who were asked what was important to them about their place. They told us to be sensitive and not over-sensationalise the place, be subtle, tell stories – lots of them – but using the‘words’ of the people who are born in and drawn to the place, help people to embrace and understand our culture; and most definitely protect our landscape so that we have a sustainable and thriving future.
The website was one of the things born of this wisdom. And you can browse it right here: Tin Coast website
❝ "Wow – what a lovely website. And those films are really nicely done. The Cornish looks good. (Cornish Language Team)"
"This it’s wonderful…something to be proud of. I think it’s fair to say [the] vision has been realised"
"Tin Coast website looking 👌 btw"
"Really nicely done. I like the sense of people and place and local voice along with welcome in the tone and crafting of the messages"
"The website looks amazing... I just felt that it really reflects the area and is super informative, which I know that’s what you set out to do with communities/local businesses input. Love the public transport info on the individual place entries on the interactive map also"
Below are a few of the ways we have brought these issues together on the new Tin Coast website.
A local guide to walking on the Tin Coast
Venturing the Tin Coast by foot is the best way to become a part of this rich and cultural landscape, where land meets the sea.
Evoke your sense of belonging with our collection of stories told by the people who are born to and drawn to the Tin Coast.
Cycling and why we LOVE it!
With dramatic coastline on one side and wild, rocky moorland on the other, soaring down one of the country’s most spectacular coast roads by bike will no doubt be an experience in itself.
We have wifi dark spots as do many rural communities – “wifi “not spots”” with one in ten residents not online. So we’ve done something about it and now have free wifi in a range of places, across St Just and Pendeen, and hugely useful apps for visitors and community alike to help them see and feel and sense our place in all its splendour.
The Wifi will be augmented with further data capturing technology in two formats – ‘Geosense’ and ‘Data Duopoly’. In due course, we’ll be able to measure footfall, see the movement of people around the Tin Coast, understand length of stays, where people are coming from, how many people are visiting and which areas they are visiting. All this helps us keep the place beautiful, and thriving, for visitor and community alike.
We’ve crafted new information boards, visitor information points, a visitor charter and a whole new network of visitor and community information about what to see and how to do it … including driving more slowly if required!
Sometimes people need reminding what passing places are for. So we reminded then. Nicely. Better for everyone!